Julia Burch’s Risqué Aesthetics | A New Trick in Social Media Engagement

Julia Burch is well known across virtually every social media platform

I don't know your viewpoint or standing on this, but before I butter the wrong bread, we must agree that one of the most common trends in social media these days especially among female influencers is sharing and posting risqué aesthetics (or content). Hate it or love it, the trend is here to stay and most of us (not me anymore) don't understand why this and what it means in the first place.

Take for instance Julia Burch a reasonably successful influencer, model, and content creator who has made the headlines and amassed a good fanbase. Her sense of fashion, however, is something that treads those ice in their thinnest, pushing the boundaries to the limit. I would say there is no telling of how much is too much with Julia. Thank owed the risqué aesthetics.

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In essence, this is a culture where the content creator or a model shares content that is suggestive and (sexy). A good example is a picture of Julia in her swimsuit or lingerie. The intent is to show just the right amount of skin. Very little is left to the imagination, it is somewhere between provocative and leaving the audience to want more.

So then, what good is showing a little too much skin? We know with social media guidelines - and I can attest even for Julia, she has found herself at loggerheads with those people. While there is no clear definition of what is wrong or right, I can say it is a matter of perspective. For fun what is too much for one person can be reasonably appropriate. So certainly, enough risqué aesthetics and content are a subject for controversy.

But aren’t social media influencers and content creators supposed to be on the good side with everyone (or at least most of everyone)? Well yes but how has that been working out for those who chose to be “in the good books”? I like to think risqué aesthetics are good for attracting engagement. With social media algorithms the more people talk about you, the more they are likely to know about you and your content be seen. Remember engagement is engagement whether negative or positive.

Drawing from Julia Burch, she has managed to pull this off reasonably well. See her fans always keep coming back looking for more. If it guarantees to keep the fans hooked, then it certainly serves its purpose. After all the whole influencer business is to attract engagement, amass fandom, and remain relevant!